Pocket: Celebrating Five Years of ‘Save for Later’

On this day, five years ago, I launched Read It Later. The aim was to solve a personal problem for myself: I wanted a better way to save the content I was discovering across the web, and have easy access to it later. So I built an add-on in Firefox, then sent it around to my family and friends.

It soon took off—turns out I wasn’t the only one with this problem.

Five years later, we’re still here. Our name has changed (hello Pocket!) and we’ve now grown into a full team that supports millions of users across every major platform. Meanwhile our mission has never changed: To make it easier for people to save and enjoy the best content on the web, whenever they want—and on any device.

It’s been amazing to work with people who are equally passionate about this, and to build products that are helping redefine what it means to “save for later.” But it’s been you, our users, that continue to blow us away. Your continued support has allowed us to grow and expand, and on behalf of the entire Pocket team, we can’t thank you enough for everything.

Here’s to many more years to come.